"Hero cards are a big part of your branding strategy. They help you grow your relationship with fans in the same way that business cards help you grow relationships. Not only do hero cards allow you to promote yourself and your team, but they also give you a very basic and engaging way to showcase partners who support your racing. Every fan wants the opportunity to get an autograph from their favorite driver, you can use hero cards for personal appearances, track meet and greets, but you can and should make them available through your website as well."

The number one way to attract a corporate partner is to have a large fan base.