Home Design Services Web Design Logo Design Branding Social Media Our Work Web Logo Social Media About VLD Contact Us BRANDING What is Branding? Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be. The foundation of your brand is your logo. Learn more about logo design Ready to start winning? Move into the Victory Lane today. Learn How!